The Present and Future of Sync: Part 1

WITH

Songwriters

TRACEY & VANCE MARINO

BETH WERNICK

MODERATED BY ELIZABETH ROSE & CHRIS WIRSIG

SCL SongArts Chairs

YouTube Live Stream Q&A 

THURSDAY, JULY 28

5:00pm PT // 8:00pm ET

The current state of the sync world is evolving. This panel will touch on the latest trends in how music is written and pitched for sync projects. Songwriters and artists are now expected to do research by watching TV shows and movies, and figuring out where and how their music best fits. What contemporary tools and resources are needed to do this research? How are reference songs used? Which recent collaborative techniques are used to create sync music? In spite of these changes, the basics of the music business still apply in the modern sync licensing world. One thing that is the same: developing trusted relationships. How is this done? What does it mean to be professional? Are there ways to be a notch above the competition?

Tracey and Vance Marino are the wife-and-husband music writing team who are composers, songwriters, musicians, and producers with more than 3,000 songs and cues in their BMI catalog. Their music is heard daily around the world and has been placed in films, documentaries, video games, trailers, commercials, and even toys. Tracey and Vance studied songwriting with Jai Josefs, Jason Blume, and Marty Panzer.

The Marinos run the San Diego Chapter of the Nashville Songwriters Association International (NSAI) and are long-time members of the SCL and SongArts Committee, Association of Independent Music Publishers (AIMP), Production Music Association (PMA), the California Copyright Conference (CCC), Friends of the Guild of Music Supervisors (GMS), National Music Publishers Association (NMPA), and the Songwriters of North America (SONA). The Marinos’ new book, Hey! That’s My Song! A Guide to Getting Music Placements in Film, TV, and Media is a #1 Best Seller in Songwriting and #1 New Release in Music Business and is available on Amazon or through major booksellers.

Beth Wernick began her career in the music industry as a publicist in New York City, doing publicity for the first albums by Tom Petty & The Heartbreakers, Heart, KC & The Sunshine Band, Judy Collins, Spirit, and many more. After receiving a song placement on the hit TV series Melrose Place (co-written with best friend Donna Rawlins), Beth, Donna, and songwriter Stacy Robin formed Imaginary Friends Music Partners in 1999. Since then it’s been a wonderful journey getting indie artists placements in films and TV shows. Imaginary Friends is also one of the two catalogs that provide songs for the enduring daytime drama The Young & The Restless.

Elizabeth Rose was born into an artistic family with strong ties to the music and comedy worlds. She started playing music at a very young age, learning to sing, play guitar and master the keyboards. Throughout her extensive career, Rose has worked on projects for PBS, the Discovery Channel, and Nickelodeon. She wrote and starred in Relative Pitch, a one-woman musical comedy produced by The Cherry Lane Theatre (Off-Broadway). Rose, a serial performer, is also an author. Her hilarious memoir, Yo Miz (1 Teacher + 25 Schools = 1 Wacky Year) won three indie awards. When the pandemic hit, she began creating a happiness song project. Her first release will be a single, “The Set Aside Song”, featuring a bevy of top studio guys including Steve Gadd (drums) and Tony Levin (bass), that will be released soon. She serves on the SCL Board of Directors, Chairs the NY SCL SongArts Committee, and enjoys bolstering our SCL community.

Chris Wirsig is an award-winning composer, songwriter, and producer. His music can be heard in the Halloween documentary series Halloween Obsessed that’s streaming on Amazon Prime, games like the acclaimed Top Ten iPad game Alien Tribe 2, the comedy feature 39 And A Half, and in TV shows on ABC, E!, History, MTV, Fox Sports, CNN, Bravo, Audience Network/DirecTV, and many others. Recent projects include an LGBTQ+ animated comedy series pilot, Be More Popcorn and two episodes of the web series Civil Disobedience. Chris also runs a production music catalog and co-writes with different artists and songwriters. He serves on the SCL’s Board of Directors and is a member of the Recording Academy and the Production Music Association. 

*** IMPORTANT – PLEASE READ ***

FREE for current SCL members (click HERE to check membership status).

Attendees will be emailed a Screening Link upon Registration and a Q&A YouTube Live Stream link on Thursday, July 28, 10 minutes before Q&A start.

Attendees can ask questions on YouTube chat, and the SCL Host will pass them on to the Moderator. The SCL Member Code of Conduct applies to online Q&As.

---