Building Your Social Network

Social media can be an important tool for composers. Using it effectively, efficiently and gracefully is an art form in itself. In this seminar, Beth Krakower and her team of social media experts will teach you how to build, grow, and create content to strategically use – and not abuse – your social network.

Panelists: BETH KRAKOWER | TONY HARRIS |MARGEAUX SULLIVAN

In 1998 Beth Krakower founded CineMedia Promotions (now The Krakower Group), specializing in publicity, radio and web promotions campaigns for crossover artists, film/TV/video game soundtracks, and cast album recordings. She has promoted the soundtracks of over 2000 soundtrack and cast album recordings. In 2005 the firm expanded to include personal representation of film/TV/video game composers. Her clients include composers Bear McCreary, Jeff Beal, Cliff Martinez, Rolfe Kent, Blake Neely, Frederik Wiedmann, Michael Abels, Kevin Kliesch, Tony Morales, Tyler Bates, record labels Lakeshore Records, Varèse Sarabande, and Sony’s Masterworks Broadway and Classical divisions, international festivals in Belgium (World Soundtrack Awards) and Spain (MOSMA, formerly the festival in Ubeda and then Cordoba), and Amazon Studios.

Beth began her career at 99Rock in Hanover, NH, in 1989, eventually becoming General Manager of the station. Her record label experience includes stints as Director of Promotion at Pipeline Records, King Biscuit Flower Hour Entertainment (distributed by BMG) and Mechanic Records (then part of Giant Records). In January of 1996, she joined Milan Entertainment, as the National Director of Radio and Web Promotions and Acting Director of Media Relations where she fell in love with working on soundtrack recordings for visual media. She left Milan Entertainment to form CineMedia Promotions in 1998.

For over 10 years Beth was an Adjunct Professor at CUNY/Baruch College. She works annually for the Telluride Film Festival. Her volunteer work includes Education Through Music – LA, serving on the Executive Board of the Long Island Music Hall of Fame, The Teak Fellowship, Dartmouth Alumni in Entertainment and Media Association (DAEMA), and the Dartmouth Alumni Magazine. In 2008 she earned the Young Alumni Distinguished Service Award from Dartmouth College.

Tony Harris has been a trailblazer in the world of social media since he founded Deliberate Marketing Services agency in 2002. Specializing in fan acquisition and grassroots engagement for movies and music, he’s had great success where those worlds intersect. Over the past 15 years, he’s spearheaded the social media departments at two of the top Soundtrack labels, Lakeshore Records and Varèse Sarabande Records.

He’s also executed campaigns for prestigious releases for Iron Man, Harry Potter, The Dark Knight Rises, Indiana Jones and dozens of others, as well as many more smaller films. His approach on social media stems from his unique perspective, graduating from UCLA with a degree in Sociology. He developed the proprietary tool suite TwitProGro which encompasses Follow Faucet, InstaGroPro and Chatterbox.

Margeaux Sullivan is a strategic advisor. She partners with executives, startup founders, and members of C Suites to successfully market their products and companies through effective team management. Her passion is helping founders and executives convert large visions into action to build their brand and lead their teams. Margeaux holds an MBA from Pepperdine University, has successfully run her own consulting firm for over 5 years, and sits on multiple boards.